Voici une note d'humeur américaine sur la technologie NFC que je trouve savoureuse. Je vous laisse lire (source) :)
Yesterday I spoke with a VC kicking the tires about where we are, what traction do we have, what patents, etc. The most interesting part of the discussion is around PayPass and NFC from Companies like ViVOtech's readers and VISA wallets. It appears lots of VCs are looking at NFC and asking themselves 'How long is the tail from here to success". Invariably when I describe to the VC that I founded ViVOtech then teh conversation gets very interesting.
I try to explain the challenges I had in the early days of NFC to bring nine parties together: VISA, Nokia, Chase, Cingular at the time now AT&T, Philips Arena as the merchant, the consumer, ViVOtech, card processor, POS vendor just to do a darn trial of a few dozen consumers. Now any of you in sales know the difficulties of closing a deal with one buyer, imagine requiring nine buyers to say yes before the sale can close. Now that's talent because I actually did it and now NFC has expanded into guess what? More trials.
The reason we are stuck in trials for NFC is pretty clear and important from a funding perspective. This is because the nine buyer challenge has not disappeared. In addition one other challenge has surfaced. Who owns the consumer? If you are the wireless operator you own the consumer. If you are Visa you own the consumer. If you are Nokia you think you own the consumer. So how do you solve the puzzle to move NFC forward when none of these three global brands are willing and frankly don't need to give up cntrol of the consumer.